Flipboard App Joins the World of eCommerce Just in Time for the Holiday Season

Perhaps you’ve heard of an app called Flipboard? If you’re not part of the millions of people already using Flipboard, this app, available from the Apple App Store or Google Play, allows users to create their own personal magazines filled with what is interesting or relevant to them. Social networks can be added and RSS feeds can also be populated with favorite blog sites. This app is a one-stop solution for managing a user's personal preferred Internet content. Users can simply install a “Flip It Bookmarklet” button to their web browser that makes it easy to add content from the web to their magazines or browse through the app and add or remove links via their mobile device.

Today, Flipboard announced its latest addition: eCommerce.

This new addition allows Flipboard users to create custom catalogs filled with goods they would like to purchase or just goods they simply like. These items can be added from almost any site online. When a product listing is selected, the user is either taken directly to the website or to a product layout inside Flipboard. This is determined based on whether or not the seller of the good is a partner, which leads to the second portion of the announcement. Several partnerships were formed to roll out this new feature, including Banana Republic, eBay, ModCloth and Etsy. Celebrities are getting involved with Flipboard’s shopping vertical as well, including actress Alyssa Milano and chef Daniel Boulud. These public figures are creating their own custom shopping catalogs that users can browse. Purchases can also be made from Flipboard with just a few clicks.

This new addition opens up a while new vertical for the app. Users have already created millions of custom magazines; now they have the option to create custom catalogs. These might be, “Running Gear,” “Top Holiday Gift Ideas 2013,” or “Home Decoration Inspirations.” The possibilities are endless.

Does your business have a web store? Don’t miss out on great opportunities like these by not growing your business online. With the holiday season fast approaching, we have options that can get your online storefront up and running quick and easy so you can start to experience the benefits of eCommerce. Contact our sales team today to learn about eCommerce options for your ERP platform.