Each year, Black Friday is taken to new extremes and 2013
will be no exception. This season, many retailers plan to open their doors
Thursday evening and continue sales through Friday. Some advertisers are even referring
to the shopping event as “Black Thursday.” So now, what was once a day reserved
for a sit-down dinner with loved ones has turned in to an opportunity for
retailers to turn a profit. This has caused a great deal of controversy,
however, since consumers are always looking for a deal, 2013 is sure to be
another record breaking year for total Black Friday sales, especially since the
time frame is longer.
For consumers who disagree with 2013’s lengthened Black
Friday extravaganza, there is one clear option, and that is Cyber Monday. Cyber
Monday falls on the Monday after Black Friday. For 2013, that Monday is
December 2. This shopping event is the online version of Black Friday.
Businesses that sell online offer great deals at varying times throughout the
day, just like their brick and mortar locations do on Black Thursday. This
means consumers can spend Thanksgiving with their families, enjoy a long
holiday weekend and still get a head start on Christmas shopping with great
deals on Cyber Monday.
There are many benefits to Cyber Monday. Those who opt to
shop online can avoid large crowds, long lines and the extremists who will do
anything to get the products they want that are on sale. Further, those who
shop on Cyber Monday receive similar deals to those who go out and face the crowds
on Black Friday and they get to do so from the convenience of their own home.
That means pajamas are acceptable attire. Free shipping is almost a given on
Cyber Monday and this year, mobile commerce will have a big impact.
We heard it last year and the year before that, but it is
still true this year; the holiday shopping season in 2013 will be another
record breaking year. That is due in part to Cyber Monday. What started as
marketing hype to boost online sales in 2005 has grown in to a huge success.
For 2013, according to Nielsen, 85 percent of consumers will skip Black Friday
and instead, 46 percent said they will shop online Cyber Monday. Also according
to Nielsen, online shopping will increase on Black Friday; 51 percent of
consumers who will shop on Black Friday intend to do so online.
When it comes to what mobile device consumers will use to
shop online, Nielsen found that 37 percent will use tablets and 27 percent will
use their smartphones.
Black Friday is the kickoff to the holiday shopping season.
Moving forward, businesses will need to consider strategies for brick and
mortar locations as well as for their online stores. Need an eCommerce store to grow your business online? Or perhaps just a mobile-optimized website? Contact Azox today!
In the meantime, look for more detailed
statistics from us next week. Happy Thanksgiving to all!
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