Struggling with Abandoned Shopping Carts? Consider These Tips to Lure Customers Back to Your Web Store

Every business with a web store knows the pain of abandoned shopping carts and probably why consumers jump ship. The top reasons being:

• High shipping costs
• The desire to shop around more
• Not wanting to create an account with the merchant
• A complex checkout process
• Preferred method of payment missing

**To learn more about why consumers abandon carts, read one of our blog posts from July, “How to Decrease Shopping Cart Abandonment and Increase Conversion Rates.”

While knowing the top causes of abandoned carts can provide some insight about how to increase conversion rates, there are some other tips that can be implemented as well.

First of all, since we know that consumers like to shop around for the best deal, make it easy for them to create saved carts or add items to wishlists that can be accessed at a later time. This makes it easy for them to return to your web store after they are certain your product is the best deal, and then make a purchase.

Another way to improve your conversion rates is with a strong follow-up marketing campaign. Provide customers with reviews of the product they have abandoned paired with images and a link. You could also consider offering them a special rate if they “act now” or try to sell them on free shipping. Timeliness is important with email too. Make sure you do not wait too long to remind customers of what they have left in their shopping carts. Don’t be afraid to test new ideas; different businesses in different industries have customers with varying demands.

Aside from regaining lost customers, try lowering shopping cart abandonment rates by:

• Streamlining your checkout process; don’t forget to make it mobile-friendly. One way to do this is with responsive web design. Learn more here.
• Show that your products are superior by displaying great customer reviews and providing thorough information.
• Don’t hide costs, like shipping.
• Make checkout a quick, easy process; consider asking the customer to create an account after a purchase has been made.

Abandoned shopping carts are a common pain point experienced by many businesses that sell online. Try implementing any or all of these tasks to regain lost customers and increase conversion rates.