Mobile Commerce Continues to Grow and Will Impact Holiday Spending in 2013

It is no news that mobile commerce, now often referred to as m-commerce, is on the rise. Consumers have proven to enjoy the convenience and the ability to accomplish tasks while on the go. From paying bills to shopping, mobile commerce is simple and easy to use.

The latest data from Marketing Charts, which can be viewed here, shows that mobile commerce spending is continuing to rise. During the first half of 2013, mobile spending accounted for almost 10 percent, or $10.6 billion, of total online spending. This amount is a 28 percent increase from 2012. When broken up by device, 6 percent of total ecommerce spending was done using a smartphone and 3.5 percent using a tablet.

There are several types of purchases made on mobile devices that have captured a significant percentage of total ecommerce sales, according to the report.

For starters, during the first half of the year, digital ticket sales were made using a smartphone 10.9 percent of the time and 4.5 percent from a tablet.

When it came to apparel and accessory purchases, 6.2 percent were made from a smartphone and 4.5 percent from a tablet.

Other notable product categories include computer hardware, where 5.5 percent of purchases were made from a smartphone or tablet; consumer electronics, where 5.5 percent of total sales were made using a smartphone or tablet; and consumer package goods, where 4.4 percent of total sales were made using a smartphone or tablet.

Given this data, it is clear that the use of smartphones and tablets to make purchases online is on the rise. With that said, eMarketer is already predicting mobile commerce to positively impact holiday sales this season. Last year, during the holiday season, $53.7 billion was spent. Of that number, 15.2 percent, or roughly $8.16 billion, was done using a smartphone or tablet. In 2013, holiday spending is projected to reach $61.8 billion of which 15.1 percent, or about $9.33 billion, of sales will be done using a smartphone or tablet. The full report from eMarketer can be viewed here.

There is still time before the holiday season. Be sure your ecommerce website has a mobile version in order to make shopping your product catalog user friendly. Contact Azox today for more information about mobile ecommerce websites.