Survey Shows that Frequent and Occasional Online Shoppers Find Shopping Cart Reminder Emails to be Helpful

Marketers are always looking for new ways to drive sales by examining data and trying different strategies. One piece of data often looked by marketers who work for businesses with ecommerce websites is abandoned shopping carts. A recent survey shows that some consumers find reminders about these abandoned carts to be helpful. So, as an online retailer, do you send out shopping cart reminder emails to customers? If not, you may be missing out on a good opportunity.

This August, 1,003 consumers in the United States who had purchased something online within the last year were surveyed to determine how they feel about receiving such emails. Did they find them to be bothersome or helpful? These shoppers were classified into three groups, frequent shoppers, occasional shoppers and infrequent shoppers. Read on to learn more, or check out the full article from Marketing Charts here.

The question asked for this survey was whether or not the consumer expected to receive a reminder email about their abandoned cart:

Of all survey respondents categorized as frequent shoppers, 59 percent said shopping cart reminder emails were helpful. Of this group, 31 percent thought this type of email was annoying and 26 percent felt they were intrusive.

With occasional online shoppers, 51 percent felt that these reminder emails here helpful. Just 29 percent said they were annoying and 23 percent found them to be intrusive.

When it came to infrequent shoppers, the results changed a bit. Of those surveyed and categorized in this group, 35 percent found shopping cart reminder emails to be helpful, 37 percent said they were annoying and 29 percent thought of them as intrusive.

When it comes to email marketing, the last thing a business wants to do is be perceived as intrusive or annoying. This is applicable to more than just shopping cart reminder emails. While too many emails or emails that do not provide value may result in a consumer marking inbox items from a business as spam, the results of this survey show that those who shop online frequently or occasionally respond well to shopping cart reminders. So, for a business that has an ecommerce website, take advantage of this marketing opportunity. Consider segmenting your email lists by frequent, occasional and infrequent shoppers and send out reminder emails accordingly.

Learn More About E-Commerce and Payment Processing Solutions From Azox By Attending a Webinar in October

Join us Thursday or Friday this week to see a live demo of our ecommerce and payment processing solutions for Microsoft Dynamics users. Then you can catch a live demo of our Online Bill Pay solution later this month.

IntegratedE-Commerce for Microsoft Dynamics GP

Thursday, October 10, 2013

1:00 – 1:30 p.m. EST

Attend this webinar to see a live demo of eSource, our e-commerce solution for Microsoft Dynamics users. This product from Azox is packed full of all the features consumers demand in a web store. From advanced search, refine and browse capabilities and related product suggestions to shipping and tax calculations, Azox eSource allows you to link web store with an internal ERP to provide an automated system for accepting orders. Azox eSource can be implemented in several different environments including B2B, B2C, an employee-facing Sales Portal and Mobile Stores, which are compatible with smartphone and tablet devices. These web stores are customizable and easy to edit/update using drag and drop web parts and a WYSIWYG editor, which are all built in to the CMS.

SecureCredit Card Processing in Microsoft Dynamics GP

Friday, October 11, 2013

1:00 – 1:30 p.m. EST

Azox Credit Card Extension (CCE) is a payment processing solution for Microsoft Dynamics users. This software piece makes it possible to accept and process payments in an ERP from a web store. All major credit cards are accepted as well as payments made using an ACH account. With CCE, a business can pre-authorize, post-authorize, sale, void and credit. CCE also integrates with multiple gateways to provide reliable payment processing for Microsoft Dynamics users. Join us for this webinar to learn more about this solution.

Advantagesof Online Bill Pay for Microsoft Dynamics GP

Tuesday, October 29, 2013

1:00 – 1:30 p.m. EST

Learn about the advantages of providing your customers with an online bill pay option from your web store when you attend this webinar. Consumers want convenience and an online bill pay portal provides just that. This solution from Azox creates s secure portal for customers to log in to that allows them to view, print and pay open invoices. All major credit cards are accepted as well as payments made from and ACH account.

Follow the links provided to register for these free events. To find more information about these products, visit our website or contact the Azox sales team.

Our Latest Live Ecommerce Projects: One B2B Website with Sales Portal Environment and One B2C Website

Check out our latest finished products! Azox has gone live with two new ecommerce websites this week.

The first launch was for B&G Sales, a business specializing in closeout sales. From home goods, gifts, toys and holiday items to lawn and garden products, collectibles and more, what you can find on this company’s new ecommerce website is expansive.

B&G Sales has a B2B (business-to-business) web store as well as an E2B (employee-to-business). These environments were built using Azox eSource B2B and Sales Portal. When a customer is logged in to B&G Sales’s web store, they are able to browse products by category, for example, furniture or pet supplies. When a product is selected, on the item detail page, deeper information is available specific to that piece of merchandise including a description, inventory availability and price. When a selection has been made, the customer can add items to their cart and proceed through checkout. Customers can also access their own account information when logged in to the B&G Sales’ B2B ecommerce website.

Sales Portal, the other ecommerce environment used by B&G Sales, is an internal portal for customer service or sales representatives to use to better serve customers. From this E2B environment, staff members are able to access customer accounts to help them place orders, view account history or update personal information. Invoices can also be sent from this environment.

The second website Azox launched this week was for Sky Lantern, another B2C (business-to-consumer) ecommerce website for Big Fireworks, one of our existing customers. Sky Lantern’s B2C website sells lanterns, LED products and ice fountains. This website is open to all users, but in order to make a purchase, an account must be created. Users are able to browse the products listed on this site by category. As with the other website launched this week, when a product is selected, greater detail is provided, including pricing information and inventory availability.

Azox is a leading provider or ecommerce and payment processing solutions for Microsoft Dynamics users. To learn more about out ecommerce products, follow this link.