B2B Ecommerce is on the Rise in 2013; Are You Missing Out?

B2C ecommerce has been around for a while now. When compared to B2B ecommerce, B2C  ecommerce is by far the veteran, however according to research conducted by Forrester, by the end of 2013, B2B ecommerce sales will reach $559 billion. This amount is more than twice the amount of B2C ecommerce sales. With that said, it is clear that B2B ecommerce is growing at a rapid rate.

What’s so appealing about B2B ecommerce?

Providing a B2B shopping environment online for your customers greatly enhances convenience. Customers are able to browse and research products at their leisure any time of the day. Creating this 24/7/365 access is crucial for companies in the global market.

How to make your B2B ecommerce web store a hit amongst customers

Since B2C web stores have been around longer, many have mastered the art of creating a user-friendly environment that customers enjoy. Think Amazon, for example. Given this fact, it is no wonder why many B2B ecommerce websites mirror some of the more successful B2C web stores in an attempt to provide their customers with an intuitive shopping experience and a secure, streamlined checkout process. To do this, B2B ecommerce websites will often have advanced search capabilities to make it easier for users to browse their large inventories. Thorough product details are another important feature. Simply providing the product name and price is not enough with all the media available. Product demo videos or multiple images should be used as well.

In addition to the benefit of having an online shopping environment that is always available, another advantage of a B2B ecommerce web store is the ability to provide users with logins. These logins can be linked to accounts that provide each customer with features that simplify making purchases, like the ability to reorder previous orders or view catalogs specific to them. Other self-service features that help with the user experience might include online bill pay or the ability to view different types of reports, like payment history.

To have a successful B2B ecommerce business, it is important that you target your buyers effectively and have a strong web store with features that make the user experience enjoyable. With the predicted growth in B2B ecommerce sales, a great deal of revenue is being missed out on by companies that do not have an Internet presence.

B2B ecommerce websites build on Microsoft Dynamics GP are one of the products offered by Azox. To learn more about this solution, visit our website.

Big Fireworks Ecommerce Website Built on Dynamics GP is User-Friendly, Navigable and Includes Streamlined Payment Processing

Streamlined Payment Processing

The most recent deployment from Azox is both a business facing and customer facing ecommerce website built on Dynamics GP for BigFireworks. Big Fireworks uses these ecommerce sites to sell fireworks to both consumers and distributors. The different types of fireworks available include aerial assortment packs, firecrackers, fountains, roman candles, three inch finale repeaters and more.

Big Fireworks needed a website that would allow potential customers to navigate their broad product portfolio, make purchases smoothly and securely and would have an overall positive impact in order to promote repeat business.

Navigability

From the homepage, shoppers are provided with a left side menu that separates the various fireworks alphabetically by type. From here, a consumer or distributor can select the type of firework they are interested in, for example bottle rockets. This will take them to a new screen where all variations of bottle rocks are displayed with more in depth product information, such as price and stock availability. These products can further be sorted by price, number or name to help customers find what they are looking for. From here, the customer can choose to add any quantity of the desired firework to their cart by entering a custom number in a box provided. Some fireworks feature video demos as well.

Secure Payment Processing

On the homepage, Big Fireworks provides a minimum that consumers and distributors must reach for making an order in their ecommerce store. Once the order minimum has been added to a shoppers’ cart, they can click “checkout” and begin the process of making a purchase. Return customers can login to retrieve their saved data, such as shipping address, or new customers can create an account. Several types of payments are accepted include ACH and credit cards. Payments are processed securely and sensitive data is stored off site.

A Lasting Impact

Big Fireworks has an ecommerce website that is easy to browse. There are video demos and product reviews for consumers to view prior to making a purchase decision and several payment types are accepted to make the checkout process smooth. These features provide a positive experience for customers. It is also easy to find Big Fireworks on social media for further company research by following the links provided on their website.

Big Fireworks is one of many full ecommerce solutions built on Dynamics GP developed by Azox. Learn more about Azox ecommerce and secure ACH/credit card processing software for Dynamics GP by visiting our website. 

Join Us For a Webinar in May!

In the market for an ecommerce or epayment solution built on Microsoft Dynamics GP? Join Azox this month for a complimentary webinar to learn about our product offerings! Next week we will be hosting three webinars that will provide an overview of our products. The first will cover online bill pay, then secure credit card processing and the final webinar will be highlight our ecommerce solution. All products integrate with Microsoft Dynamics GP. Follow the links below to register.

Advantages of Online Bill Payment forMicrosoft Dynamics GP

Monday, May 20, 2013

12:00 – 12:30 p.m. EST

Web stores that implement Azox Online Bill Pay are able to provide a portal that allows customers to log in and view, print and pay outstanding invoices online. This solution integrates seamlessly with your Microsoft Dynamics GP back office and allows payments to be accepted in a more timely manner.

Secure Credit Card Processing in MicrosoftDynamics GP

Tuesday, May 21, 2013

12:00 – 12:30 p.m. EST

Accept credit card and ACH payments from your web store in real time. Azox Credit Card Extension uses tokenization, which allows sensitive data to be stored securely off site. This decreases your business’ liability. This secure solution is PA-DSS certified and allows you to get more out of your Microsoft Dynamics GP investment.

Integrated E-Commerce for Microsoft Dynamics GP

Tuesday, May 21, 2013

12:00 – 12:30 p.m. EST

Some of the latest features of Azox eSource include built-in CMS with WYSIWYG editor, one page/guest user checkout, web-based promo pricing and more advanced filter and sort features that help users refine search results. This ecommerce solution built on Microsoft Dynamics GP allows you to better monitor inventory, provides analytical data about shopping behavior and offers your customers an ecommerce environment where they can place and track orders.

So, if you are shopping for an ecommerce or epayment solution, be sure to join us for awebinar next week! Follow the links to register or contact our sales team today to setup a personal online demo.

Upgrade eSource to Get the Most Out of Your Ecommerce Website

If you are still on an earlier version of eSource, our ecommerce solution for Microsoft Dynamics GP, you are be missing out on features that can take your website to the next level. In addition to improving the code and vulnerability testing, which has enhanced the overall operation of eSource, many new features have been added.

Adding and editing products is now easier than ever with built-in CMS and what you see is what you get (WYSIWYG) interface. These features allow you to see text and graphics onscreen while editing, rather than looking at hard code. This will give you an idea of what the final product will look like and is very user friendly.

eSource has had filtering capabilities for some time now, but with the latest release these are even better. Now users are able to filter and sort product search results with multiple criteria in each category. This means, if you sell shoes for example, a potential customer would be able to search your web store for shoes that are Nine West pumps in brown, black or white, are size eight with two to three inch heels, depending on what attributes you set up.

Online bill payment is another highly sought out feature that you may be unaware of. This add-on allows merchants to accept customer payments online via credit cards and ACH. For customers, online bill pay provides a portal for them to log in to and view the remaining balance on an invoice, apply a credit memo to an open invoice and review payments that have been made.

Another feature of eSource that helps with online advertising is web-based promo pricing. Some examples of this include coupon codes, offering free shipping, buy one, get one specials and markdowns. These are all different pricing options that you can take advantage of when you upgrade your version of eSource to the most current release.

Please take this survey to let us know how eSource is working for you!

Other standard features of eSource include wishlist/saved cart, one page/guest checkout, store locator and support for both crystal and SSRS reports.

Updates that are specific to the latest release of eSource, version 3.4, include guest user checkout, which allows a customer to make a purchase without making an account and CAPTCHA for forgotten logins and passwords.

To learn more about the benefits of upgrading eSource, join us for a webinar May 15, 2013 from 2:00 – 2:30 p.m. EST. For more information now, contact our sales team or view this eSource version comparison document.

The Latest Ecommerce Websites from Azox Built on Microsoft Dynamics GP

Azox has recently completed new ecommerce sites built on Microsoft Dynamics GP for two different customers, Panama Jack and Pakedge.

The ecommerce websites developed for Panama Jack include a business-to-business site and a business-to-consumer site with a mobile friendly version. Panama Jack sells sun care products including sunglasses, hats, casual apparel for men and women, shoes, bags and totes, beach chairs and umbrellas along with bikes and skateboards. The company also sells indoor and outdoor furniture and décor. For their web store, Panama Jack elected to use several add-on features of our ecommerce solution to make browsing easy for users and also to cross sell products. These features include dimension group and related products. Dimension group is a feature that allows similar items to be grouped together based on defined characteristics, such as size, color, brand or manufacturer. This makes it easier to present a large number of SKUs. The other feature, related products, displays items similar to the product currently being viewed as a suggestion to users. This encourages them to dig deeper into a web store and possibly make additional purchases. Panama Jack also uses Azox Credit Card Extension for secure ACH/credit card processing in Microsoft Dynamics GP and an array of other features.

The second ecommerce website built on Microsoft Dynamics GP was developed for Pakedge. This company opted for a business-to-business web store for distributors that also has a mobile version of the site. Pakedge sells devices and software to distributors, including switches, routers, IP power and related accessories. Pakedge also opted for the related products features along with one page guest checkout, RMA return, promo pricing and shipping rate calculator. These features of Pakedge’s web store provide distributors with a secure environment that makes ordering and reordering products a streamlined process. Pakedge also uses Azox Online Bill Pay to allow distributors to make payments on invoices via a portal as well as Azox Credit Card Extension for secure ACH/credit card processing in Microsoft Dynamics GP.

Azox ecommerce websites are easy to update using our built in CMS with WYSIWYG editor. They also offer advanced filter and sort capabilities on product search results pages in addition to many other features. You can obtain a complete ecommerce solution when you choose eSource paired with Azox Credit Card Extension and Online Bill Pay. To learn more about our ecommerce websites built on Microsoft Dynamics GP, visit our website or contact the sales team and schedule a personal demo online.